by jill starbuck | Apr 1, 2016 | Frontpage Article, Newsletter
Performing due diligence is a critical part of the IP valuation process. It involves an in-depth review of a company’s intangible assets. Understanding all the aspects of an asset, including administrative aspects, provides the best and most accurate...
by admin | Dec 24, 2015 | Newsletter
Determining who to hire for any type of service can be a daunting task. This is especially true for valuations because conducting valuations is a non-exact science. However, IP valuation firms with the expertise and proper methodology can provide credible valuations...
by admin | Oct 30, 2015 | Newsletter
Brands provide recognition and perceptions about particular products or companies. For instance, we know where we can buy a Big Mac. We also expect that Big Mac to taste nearly identical to a previous Big Mac we’ve had at a different location. With brands, we want a...
by admin | Oct 30, 2015 | Newsletter
Companies sometimes use spokespersons to promote a product. They often choose a well-known or famous person that exudes good and moral behavior. Typically, a celebrity or athlete who is often in the limelight captures a wide audience. The audience begins to feel as if...
by admin | Aug 24, 2015 | Newsletter
In recent years, a variety of patent analysis platforms have entered the market. These platforms contain patent data that could provide the answers to many business dilemmas. While market information is publicly available, it often takes insurmountable time to find...
by admin | Aug 24, 2015 | Newsletter
The market reveals a lot about the business world. It gives key indications on which areas to pursue, which areas to avoid, who may be interested in buying or selling, and so much more. Therefore, using market-derived patent data can help companies outperform their...
