by admin | Jan 4, 2016 | Blog
After nearly a decade of silence, Star Wars is back. From drugstores to fast food restaurants to many types of retail outlets, Star Wars merchandise is everywhere. Cups, candy, action figures, Legos, games, clothing, and food are just a few of the products that sport...
by admin | Dec 29, 2015 | Blog
McDonald’s is one of the most recognizable names in the world. Starting out as a simple hamburger joint, the chain now boasts more than 36,000 restaurants and serves approximately 69 million customers daily around the world. It has been tempting customers with Happy...
by admin | Dec 24, 2015 | Newsletter
Determining who to hire for any type of service can be a daunting task. This is especially true for valuations because conducting valuations is a non-exact science. However, IP valuation firms with the expertise and proper methodology can provide credible valuations...
by admin | Oct 30, 2015 | Newsletter
Brands provide recognition and perceptions about particular products or companies. For instance, we know where we can buy a Big Mac. We also expect that Big Mac to taste nearly identical to a previous Big Mac we’ve had at a different location. With brands, we want a...
by admin | Oct 30, 2015 | Newsletter
Companies sometimes use spokespersons to promote a product. They often choose a well-known or famous person that exudes good and moral behavior. Typically, a celebrity or athlete who is often in the limelight captures a wide audience. The audience begins to feel as if...
