Trademark Valuations

Creating and maintaining trademark value is an important consideration for almost every company. Trademark value can fluctuate over time as market forces and consumer preferences change the influence of the brands, slogans, and the identifying elements of a company in the market.

Trademarks and brands represent some of the most valuable intellectual properties in the world. Many famous companies rely heavily on their trademarks and brand names. For example, the majority of consumers worldwide recognize trademarks such as McDonald’s, Coca-Cola, Apple, Google, and Microsoft. These established trademarks position the companies associated with them above their competitors as consumers tend to trust established brands.

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However, although trademarks often represent the most valuable intellectual property for companies, they are also one of the most volatile and can lose their value instantly. For instance, an unforeseen event such as negative publicity (e.g., Subway representative Jared Fogle’s conviction) or contamination of food (e.g., Blue Bell’s recall on all products due to listeria) can damage the integrity of a brand name. Therefore, protecting and defending trademarks is important to ensure they maintain their highest value potential.

At Pellegrino & Associates, we provide credible trademark valuations that take a variety of factors into consideration. For instance, we address the trademark’s durability, its strength, counterfeit risks, fair use value impacts, standards of use, and much more. We understand how valuable trademarks can be for a company; therefore, we examine them from all angles to provide the most accurate trademark valuation.

Contact us today for your trademark valuation needs!

Contact Information

Pellegrino & Associates, LLC


10333 N. Meridian St, Suite 150

Carmel, IN 46290

Office: 317-566-8199

Toll-Free: 866-822-2300

Fax: 317-569-7144

San Jose

2570 N. First St, 2nd Floor

San Jose, CA 95131

Office: 877-754-0008