Prince: A Valuable Musical Legend

Many talented musicians have made their mark in the music industry—some more famous than others. However, few have reached the caliber of the world-renown musician known as Prince. Born on June 7, 1958 as Prince Rogers Nelson, Prince began his music career at the...

Craft Beer Names Prove Challenging

“Bottoms Up!” a common toast, can be heard around the world on a frequent basis. One of the reasons is because beer is the world’s favorite alcoholic beverage, and also the third most consumed beverage overall, after tea and water. According to Nielsen Scarborough,...

David Bowie’s Brand Value

The entertainment industry lost one of its most talented and eccentric entertainers on January 10, 2016. Unbeknownst to fans and much of the entertainment industry, David Bowie was diagnosed with cancer and endured an 18-month battle. In a world where few secrets are...

Disney: A Force in Brand Monetization

After nearly a decade of silence, Star Wars is back. From drugstores to fast food restaurants to many types of retail outlets, Star Wars merchandise is everywhere. Cups, candy, action figures, Legos, games, clothing, and food are just a few of the products that sport...

McDonald’s Brand Struggle

McDonald’s is one of the most recognizable names in the world. Starting out as a simple hamburger joint, the chain now boasts more than 36,000 restaurants and serves approximately 69 million customers daily around the world. It has been tempting customers with Happy...

Recall Affects Value for Blue Bell

One of the biggest nightmares for a company is a recall—especially when a product causes injury or death to consumers. However, a recall can happen to the best of brands. In fact, it already has for many popular brands. For instance, in 1982 Johnson & Johnson...