Fake Ads Wreak Havoc on Reputation

Brand names play a significant role in recognition for companies. Popular brand names that live up to their reputations attract more attention from consumers than brands that are not recognized or that do not live up to their name. However, even the best brands face...

Arnold Palmer’s Value Lives On

On September 25, 2016, the professional golf industry and its fans lost one of the greatest golfers in history. Nicknamed The King, Arnold Palmer played a critical role in the golf industry as a trailblazer, changing the way the world viewed the sport of golf. During...

Olympic Mishap Affects Brand Image

The Olympics can bring much fame to athletes, especially to those who score medals. Ryan Lochte is such an athlete. He is one of the world’s most famous swimmers, earning 12 medals in the Olympics with six gold, three silver, and three bronze medals. His...