by admin | Aug 24, 2015 | Newsletter
In recent years, a variety of patent analysis platforms have entered the market. These platforms contain patent data that could provide the answers to many business dilemmas. While market information is publicly available, it often takes insurmountable time to find...
by admin | Aug 24, 2015 | Newsletter
The market reveals a lot about the business world. It gives key indications on which areas to pursue, which areas to avoid, who may be interested in buying or selling, and so much more. Therefore, using market-derived patent data can help companies outperform their...
by admin | Jun 19, 2015 | Blog
One of the biggest nightmares for a company is a recall—especially when a product causes injury or death to consumers. However, a recall can happen to the best of brands. In fact, it already has for many popular brands. For instance, in 1982 Johnson & Johnson...
by admin | May 19, 2015 | Blog
Social media has plenty of marketing power. But it is especially useful when ideas go viral. The biggest sensation to go viral this year so far was a simple post of a dress. A lady’s post on Tumbler went viral as she tried to end a debate on whether a dress was white...
by admin | Mar 15, 2015 | Blog
The Super Bowl presents a dream advertising opportunity in terms of exposure. Each year the number of Super Bowl viewers continues to climb, with this year’s Super Bowl drawing the most with more than 114 million viewers. For many people, part of the Super Bowl...
