David Bowie’s Brand Value

The entertainment industry lost one of its most talented and eccentric entertainers on January 10, 2016. Unbeknownst to fans and much of the entertainment industry, David Bowie was diagnosed with cancer and endured an 18-month battle. In a world where few secrets are...

Disney: A Force in Brand Monetization

After nearly a decade of silence, Star Wars is back. From drugstores to fast food restaurants to many types of retail outlets, Star Wars merchandise is everywhere. Cups, candy, action figures, Legos, games, clothing, and food are just a few of the products that sport...