Top Five Brand Names & IP Role

Brand names are everywhere. Some more popular than others. Did you know these brands rely on intellectual property (IP) to help them retain value? In this article, we focus on the top five brand names and how IP plays a factor in their success. According to Business...

Redskins Tackle Trademark Issues

Recently, the USPTO cancelled several trademark registrations based on the NFL’s team name. After years of controversy from Native Americans, and most recently politicians, the registrations have been revoked. Trademarks are one of the most valuable intellectual...

Five Ways Patents Provide Value

Patents mean big money, in more ways than one. They cost a lot to acquire and keep up with maintenance fees. However, they can also bring big value to a company. As a result, companies continuously try to build their patent portfolios via applying for them or buying...

Technology Leads Patent Pursuers

In the business world, some of the most successful companies own a large amount of patents.These patents provide great value. Check out our article titled “Five Ways Patents Provide Value” to learn more on patent value. For this article, we’ve highlighted some of the...

Four Ways Celebrity Endorsements Boost Technology Profits

Celebrities are a forceful advertisement technique for companies, especially those that can afford such a high-dollar technique. In recent years, celebrity appearances have been increasing in the technology field. For instance, Alicia Keys (Blackberry), Robert Downey...