Patents Critical to Pharma Industry

It’s common to read headlines regarding technology companies and patent lawsuits. These companies fight fiercely to protect their innovations. Further, their innovations often cross paths, causing confusion and more risk among competitors. While technology companies...

Raising IP Awareness

Innovation plays a material role in the U.S. economy. In fact, the direct and indirect impacts of innovation account for more than 40% of U.S. economic growth and employment. However, without intellectual property (IP), innovation may not reach its economic potential....

Consumer Perception Feeds Brand Power

One of the best things about popular brands is that consumers can count on them. At least that is what most people perceive. For instance, it is a safe bet that Coca-Cola’s formula will remain intact for years to come. Therefore, when consumers reach for a Coke, they...

Robin Williams’ Suicide Effect on Estate Value

Recent headlines announcing the death of comedian/actor Robin Williams shocked the nation. However, perhaps the most startling aspect of this news is the nature of his death. Although past celebrities have died from drug overdoses, alcohol abuse, and other...

Pharmaceuticals and Their Outrageous Costs Explained

Nearly everybody faces the cost obstacle when it comes to medication. Prescription medication is often exorbitantly priced, especially brand name drugs. While generic versions often provide cost relief, they may not always prove to be the best medication for a given...