by jill starbuck | Aug 8, 2017 | Newsletter
When it comes to company value, a company’s brand can provide a host of positive aspects. A brand provides recognition, trust, reliability, consistency, and value. In some cases, as mentioned in our article “Four Ways IP Provides Value During...
by jill starbuck | Aug 8, 2017 | Newsletter
On occasion, companies face financial difficulties and have to file bankruptcy. Even some of the largest and most popular companies run into issues. While bankruptcy signifies the end of some companies, it is not always the case, especially for companies with strong...
by jill starbuck | Mar 29, 2017 | Frontpage Article, Newsletter
Founded in 1940, McDonald’s is one of the most recognized brands in the world. Serving approximately 69 million people daily in over 100 countries from more than 36,000 restaurants, McDonald’s is one of the leading fast-food establishments. Like most...
by jill starbuck | Mar 29, 2017 | Frontpage Article, Newsletter
Trademarks are some of the most recognizable and valuable intellectual property assets in the world. In fact, trademarks surround us daily. Some of the most popular include Starbucks, UPS, Coca-Cola, Toyota, AT&T, Google, and many more. As you see, trademarks...
by jill starbuck | Feb 28, 2017 | Frontpage Article, Newsletter
Whether you love to hate him or you are one of his biggest fans, New England Patriots’ quarterback Tom Brady is one of NFL’s biggest superstars. At the ripe age of 39, his latest Super Bowl win makes him even more valuable. Brady’s performance earned...
by jill starbuck | Feb 28, 2017 | Frontpage Article, Newsletter
Celebrities become famous for exceptional talent, which may include singing, acting, dancing, and others. However, keeping their value entails more than just showcasing a talent. They must also heavily market themselves. For instance, while it may take months or even...
