Celebrity Value and Mishaps

Among thousands of celebrities, we all have our favorites. We follow their movies, their sports games, their interests, their music, and much more. We admire them, making them subconsciously a part of our lives. For these reasons, many advertisers use celebrities to...

Five Ways Social Media Affects Celebrity Value

Social media is one of the biggest advertising methods for businesses today. In fact, according to The CMO Survey, a top marketing survey used to forecast marketing trends, social media will experience a 126% increase in marketing spend over the next five years. It is...

Hottest Patent Classes in 2014

The patent industry includes hundreds of patent classes and thousands of subclasses. The most prominent classes typically receive the most patent grants each year. These classes indicate where the market focus is and which companies are thriving in those areas. These...

Five Companies That Abandoned the Most Patents in 2014

While the word “abandon” implies neglect, companies abandon patents for a couple of reasons. Sometimes, companies inadvertently abandon a patent because they miss a maintenance fee due date. Other times, companies purposely abandon patents because the patent no longer...

Pellegrino & Associates: A Year in Review

The year 2014 has been a great one for Pellegrino & Associates. We worked with a number of repeat clients and enjoyed working with many new ones. All of these clients bring interesting concepts from a variety of industries. One industry sector that increasingly...

Top Five Universities for Government-Funded Patents

The government grants funds to a variety of companies, universities, government organizations, and others to provide tools for innovation. Universities rank high among recipients of government-funded patents. With the exception of IBM, universities top the list of...