by jill starbuck | Jan 31, 2017 | Frontpage Article, Newsletter
In the sports world, many athletes become famous for their skills. Those who perform the best and win the most games receive more notoriety. Fans become attached to these players and want to see them often. These players even draw new fans as they become more famous...
by jill starbuck | Jul 29, 2016 | Frontpage Article, Newsletter
Intellectual property creates tremendous value for companies and individuals. The value amount varies among the different types of intellectual property. Therefore, determining the value of the entire intellectual property industry is impossible. Intellectual...
by jill starbuck | Jul 29, 2016 | Frontpage Article, Newsletter
Intellectual property (IP) licensing is big business. So big that it has become a $40 billion industry, according to IBISWorld. IP licensing affords IP owners a way of making revenue while maintaining rights to the IP. It allows them to offer their IP under...
by jill starbuck | Jun 30, 2016 | Frontpage Article, News, Newsletter
Recognizable and popular brands bring tremendous value to a company. Consumers gravitate to well-known brands because they feel that the products provided by those brands are trustworthy. After all, they wouldn’t be popular if they weren’t, right? At least...
by jill starbuck | May 20, 2016 | Frontpage Article, Newsletter
Determining the quality of patents can be a cumbersome task as many factors influence their quality. While patent quality is subjective, it is an important measure in the valuation process. In order to deliver proper patent valuations, an IP analyst must understand...
by jill starbuck | May 20, 2016 | Frontpage Article, Newsletter
Patents provide companies exclusive rights for a fixed period in exchange for the disclosure of an invention. They represent the legal right to exclude others from the market. This enables patent owners the ability to charge higher prices for a particular invention....
