Joe Cocker Masters Generating Value From Covers

For most musicians, singing cover songs takes them to local bars, coffee shops, and other small venues. Rarely do musicians make it big unless they write their own music or at least sing originals from a paid writer. Joe Cocker was an exception. While he spent nearly...

NFL Negative Publicity Effect on Value

Football is inarguably the most anticipated sport in the United States. Boasting more revenue than any other national league in the United States, the NFL generates approximately $9.5 billion annually. However, this year, the league faces considerable negative...

Raising IP Awareness

Innovation plays a material role in the U.S. economy. In fact, the direct and indirect impacts of innovation account for more than 40% of U.S. economic growth and employment. However, without intellectual property (IP), innovation may not reach its economic potential....

Consumer Perception Feeds Brand Power

One of the best things about popular brands is that consumers can count on them. At least that is what most people perceive. For instance, it is a safe bet that Coca-Cola’s formula will remain intact for years to come. Therefore, when consumers reach for a Coke, they...

Robin Williams’ Suicide Effect on Estate Value

Recent headlines announcing the death of comedian/actor Robin Williams shocked the nation. However, perhaps the most startling aspect of this news is the nature of his death. Although past celebrities have died from drug overdoses, alcohol abuse, and other...

Pharmaceuticals and Their Outrageous Costs Explained

Nearly everybody faces the cost obstacle when it comes to medication. Prescription medication is often exorbitantly priced, especially brand name drugs. While generic versions often provide cost relief, they may not always prove to be the best medication for a given...