by jill starbuck | Nov 8, 2017 | Frontpage Article, Newsletter
The digital age makes copyright infringement easy today. In fact, musicians suffer daily from piracy. In 2015, 53 million Americans pirated music. According to one statistic, the music industry loses approximately $5 billion yearly due to worldwide music piracy, with...
by jill starbuck | Nov 8, 2017 | Frontpage Article, Newsletter
Rebranding is a risky endeavor, especially for an extremely popular brand. Consumers trust brands because they know what to expect. For instance, if a customer were to eat at a McDonald’s in Indiana and then at a McDonald’s in Florida while on vacation,...
by jill starbuck | Sep 29, 2017 | Frontpage Article, Newsletter
Trademarks pack a powerful punch for millions of brands around the world. Oftentimes, trademarks are seemingly simple designs that evoke strong connotations. They can be a simple letter, such as an “M” representing one of the most famous trademarks in the...
by jill starbuck | Sep 29, 2017 | Frontpage Article, Newsletter
Hiring a firm to conduct a particular service can be a daunting task. You want to choose a firm with a good reputation. One that can provide stellar service in a professional manner. One that has experience, skills, and the means to tackle the task at hand, as well as...
by jill starbuck | Aug 8, 2017 | Newsletter
When it comes to company value, a company’s brand can provide a host of positive aspects. A brand provides recognition, trust, reliability, consistency, and value. In some cases, as mentioned in our article “Four Ways IP Provides Value During...
