by jill starbuck | Jul 29, 2016 | Frontpage Article, Newsletter
Intellectual property (IP) licensing is big business. So big that it has become a $40 billion industry, according to IBISWorld. IP licensing affords IP owners a way of making revenue while maintaining rights to the IP. It allows them to offer their IP under...
by jill starbuck | Jun 30, 2016 | News, Newsletter
When a hot topic consumes the public, it brings forth a host of opinions, debates, publicity, and interest. It’s all everyone talks about–or so it seems. Election years bring nonstop conversations and media attention. Few people escape election years...
by jill starbuck | Jun 30, 2016 | Frontpage Article, News, Newsletter
Recognizable and popular brands bring tremendous value to a company. Consumers gravitate to well-known brands because they feel that the products provided by those brands are trustworthy. After all, they wouldn’t be popular if they weren’t, right? At least...
by jill starbuck | Jun 2, 2016 | Blog
It’s not often that a company temporarily changes its brand. Changing a brand is a huge gamble. It’s a gamble because consumers typically do not like change, becoming accustomed to the look, products offered, and reputation of particular brands. Therefore, brand...
by jill starbuck | May 20, 2016 | Blog
Many talented musicians have made their mark in the music industry—some more famous than others. However, few have reached the caliber of the world-renown musician known as Prince. Born on June 7, 1958 as Prince Rogers Nelson, Prince began his music career at the...
