College Football Playoff Trademark Downfall

Trademarks are a useful and valuable tool for business owners and organizations. They help companies and their products stand out by providing brand recognition. Without trademarks, consumers wouldn’t know the difference between a pair of Nike gym shoes and Adidas gym...

Ohio State Win Increases Value

In the sports world, fans like nothing more than a big win in their team’s favor. For the sports organizations, a big win means more value. For college teams, a big win means big news for the college as well as the team. Luckily for Ohio State, its football team made...

Bill Cosby’s Value Demise

More than fifty years ago, one of the most famous comedians of our time was just beginning his career. Bill Cosby’s career began in the early 60s with stand-up comedy and a starring role in I Spy, a drama television series. But his real claim to fame began in the...

Joe Cocker Masters Generating Value From Covers

For most musicians, singing cover songs takes them to local bars, coffee shops, and other small venues. Rarely do musicians make it big unless they write their own music or at least sing originals from a paid writer. Joe Cocker was an exception. While he spent nearly...

Pellegrino & Associates: A Year in Review

The year 2014 has been a great one for Pellegrino & Associates. We worked with a number of repeat clients and enjoyed working with many new ones. All of these clients bring interesting concepts from a variety of industries. One industry sector that increasingly...