by admin | Feb 26, 2015 | Newsletter
Among thousands of celebrities, we all have our favorites. We follow their movies, their sports games, their interests, their music, and much more. We admire them, making them subconsciously a part of our lives. For these reasons, many advertisers use celebrities to...
by admin | Feb 26, 2015 | Newsletter
Social media is one of the biggest advertising methods for businesses today. In fact, according to The CMO Survey, a top marketing survey used to forecast marketing trends, social media will experience a 126% increase in marketing spend over the next five years. It is...
by admin | Jan 28, 2015 | Newsletter
The patent industry includes hundreds of patent classes and thousands of subclasses. The most prominent classes typically receive the most patent grants each year. These classes indicate where the market focus is and which companies are thriving in those areas. These...
by admin | Jan 28, 2015 | Newsletter
While the word “abandon” implies neglect, companies abandon patents for a couple of reasons. Sometimes, companies inadvertently abandon a patent because they miss a maintenance fee due date. Other times, companies purposely abandon patents because the patent no longer...
by admin | Jan 27, 2015 | Blog
Trademarks are a useful and valuable tool for business owners and organizations. They help companies and their products stand out by providing brand recognition. Without trademarks, consumers wouldn’t know the difference between a pair of Nike gym shoes and Adidas gym...
