However, although trademarks often represent the most valuable intellectual property for companies, they are also one of the most volatile and can lose their value instantly. For instance, an unforeseen event such as negative publicity (e.g., Subway representative Jared Fogle’s conviction) or contamination of food (e.g., Blue Bell’s recall on all products due to listeria) can damage the integrity of a brand name. Therefore, protecting and defending trademarks is important to ensure they maintain their highest value potential.

At Pellegrino & Associates, we provide credible trademark valuations that take a variety of factors into consideration. For instance, we address the trademark’s durability, its strength, counterfeit risks, fair use value impacts, standards of use, and much more. We understand how valuable trademarks can be for a company; therefore, we examine them from all angles to provide the most accurate trademark valuation.

Contact us today for your trademark valuation needs!